Free Product Schema Generator
Star ratings and prices in search results win clicks. NToolHub's free Product Schema Generator creates Product JSON-LD with offers, availability, brand, SKU and aggregate ratings. It's built for ecommerce managers and developers who want product rich results without wrestling with schema.org syntax.
How to Use the Product Schema Generator
- Enter the product name, price and currency.
- Add brand, SKU, image and availability details.
- Optionally include your rating and review count for star snippets.
- Click Generate Schema, then paste it on the product page.
Features
Enter name, price, currency, availability (InStock, OutOfStock, PreOrder), brand, SKU, image and rating data. The tool builds nested Offer and AggregateRating entities correctly, validates price and rating ranges, and outputs copy-ready JSON-LD with download.
Benefits & Use Cases
Product rich results show price, availability and star ratings directly in Google — listings with these enhancements consistently earn higher click-through than plain blue links. Accurate availability markup also reduces bounces from shoppers hitting out-of-stock pages.
Tips
Only include ratings from real reviews collected on your site, keep prices and stock status current (Google checks), and add the markup to each product page individually — never bulk-apply one product's data site-wide.
Frequently Asked Questions
What is Product schema?
Product structured data describes an item for sale — name, image, price, availability and reviews — so Google can show rich product results with prices and star ratings.
Can I include ratings I don't have?
No. Aggregate ratings must reflect genuine reviews on your site. Fabricated ratings violate Google's guidelines and can get rich results removed.
How do I mark a product out of stock?
Set availability to OutOfStock in the generator. Google may stop showing price rich results until it's back, which is better than disappointing shoppers.
Do I need a unique SKU?
SKUs help Google distinguish variants. Include one whenever your catalog uses them; it's optional but recommended for larger stores.
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