Free ROAS Calculator
Enter ad spend and the revenue it generated to get ROAS (return on ad spend), net profit, ROI percentage and a verdict — from “scale it” to “pause and fix.”
How to Use the ROAS Calculator
- Enter your total ad spend.
- Enter the revenue attributed to those ads.
- Click Calculate ROAS for ROAS, ROI and profit.
Features
Divides revenue by spend for ROAS, subtracts spend for profit, and benchmarks the result against common thresholds (1× break-even, 2× decent, 4×+ excellent).
Benefits & Use Cases
Marketers report campaign performance, founders decide whether ads are profitable after costs, and agencies show clients clean numbers.
Tips
ROAS ignores product costs — a 3× ROAS can still lose money on thin margins. Compare against your break-even ROAS: 1 / margin.
Frequently Asked Questions
What is ROAS?
Return on Ad Spend = revenue from ads ÷ ad spend. 4× means $4 revenue per $1 spent.
What is a good ROAS?
Depends on margins: 4:1 is a common target, but low-margin businesses need higher. Above 1:1 you’re at least covering ad cost.
ROAS vs ROI?
ROAS measures revenue per ad dollar; ROI measures profit per dollar invested — ROI accounts for costs.
What is break-even ROAS?
1 divided by your profit margin: with 25% margins you need 4× ROAS just to break even on profit.
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