Free Markup Calculator
Enter your cost and desired markup percentage to get the selling price instantly — plus profit per unit and the resulting profit margin, so you price with full knowledge.
How to Use the Markup Calculator
- Enter the product cost.
- Enter the desired markup %.
- Click Calculate Price for selling price, profit and margin.
Features
Applies markup to cost with the standard price = cost × (1 + markup%) formula, then derives unit profit and margin-on-price so you see both sides of the pricing coin.
Benefits & Use Cases
Retailers and makers set prices that actually cover costs, freelancers mark up subcontractor rates, and resellers check margins before listing products.
Tips
Markup and margin are different: 50% markup on $40 gives $60 (33% margin). Decide which one your business targets before setting prices.
Frequently Asked Questions
What is markup?
The percentage added to cost to set the selling price: price = cost × (1 + markup%).
Markup vs margin — what is the difference?
Markup is profit as a % of cost; margin is profit as a % of selling price. Same profit, different denominator.
How do I convert margin to markup?
Markup% = margin% / (100 − margin%) × 100. A 40% margin needs a 66.7% markup.
What markup should I use?
It varies wildly by industry — research competitors and know your true costs before choosing.
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